Advertisements and Their Analysis - 1556 Words

Favourite advertisements: â€Å"Cadbury Diary Milk â€Å"chocolates Objective of Advertising : †¢ Cadbury’s decision to position Diary Milk as a dessert opened up new avenues of marketing in terms of a new target customers and instance of purchase. This could lead to generating higher business by an increase in Sales within newly formed target customer or the newly created purchase occasions, in order to encourage them to purchase diary milk and recommend to others. †¢ It’s a persuasive advertising -: its convince the customers that dairy milk is a good before doing any work or after the meal there is a sweet as a chocolates â€Å"kuch meetha ho jaye† .So that more and more customers will attract towards the dairy milk.. Deciding on advertising budget†¦show more content†¦Ã¢â‚¬ ¢ To supplement stagnant voice revenues cellular operator are now turning to VAS to boost revenues in both data and value added voice service. Airtel has deep rooted presence in the Indian telecom sector through there wide product offerings and excellent distribution network. Developing the advertising Campaign: Airtel basically uses two appeals to connect with its target audiences. They are: †¢ Emotional appeal †¢ Humorous appeal Their total advertising budget is around Rs150 crores annually. The main response to advertising campaign by Airtel is: AWARENESS----INTEREST---DESIRE---ACTION Response of customers: †¢ The AIRTEL’s Advertising has had a greater impact in its users. †¢ People have responded well for its schemes very much. It created good brand image on the mind of the new users. †¢ A good strategy by providing a new connection with NOKIA handsets, which is the market leader in mobile set, many new users buy Nokia sets and they get a free connection of AIRTEL just like how iPhone-AT and T. †¢ High market share was got by adopting Celebrity Endorsement Strategy. †¢ A.R. Rehman’s tune for AIRTEL worked as a very good advertising tool for AIRTEL and Other celebrities like Shahrukh Khan (Bollywood) and Sachin Tendulkar (Cricket) has also contributed very much in AIRTEL. Not so favourite: Axe- Body spray â€Å"Smells like teen† Objective of Advertising:Show MoreRelatedAn Analysis of Advertisement1539 Words   |  7 PagesNovember 2010 An Analysis of Advertisement In the Hunter/Gatherer section of Omnivore’s Dilemma, Pollan talks about what it takes to accomplish the task of developing a meal on his own; consequently, the people of today’s society are so used to the abundance of food that they have no idea what all is involved in establishing a full meal. Americans take this great abundance of food for granted, which causes an increased craving for more. This is where the world of advertisement has been the strongestRead MoreAdvertisement Analysis : Budweiser s Advertisement1310 Words   |  6 PagesIn Budweiser’s advertisement, â€Å"Friends are Waiting,† they try to send a message to all the drinkers out there in the world. The commercial aims its focus on people that are over 21, but it can also effect people who will be 21 in the future. It gets the watcher to think about his or her decision-making skills. It makes them think that Budweiser is a company that cares about its customers and that it’s diffe rent from those other companies who just want them to purchase their product. Budweiser usesRead MoreAdvertisement Analysis2091 Words   |  9 PagesSpalding NEVER FLATâ„ ¢ Advertisement Analyzed â€Å"Promise, large promise, is the soul of an advertisement† (Samuel). This quotation claims that a promise, as the soul, is an essential part of any advertisement – it means that a promise is always present in an ad. This has always been true even in a long time ago since it was written by the famous writer Johnson Samuel who lived in the 1700s (Lynch). Furthermore, even in those past years, it can be concluded that advertisements had already greatly influencedRead MoreAnalysis Of An Advertisement On Advertising1073 Words   |  5 PagesAnalysis of an Advertisement In people lives, they often see advertisements everywhere. People have different views. Some people think that ads can help them know the new products faster, and also they will provide more information about the new products for audiences. Consumers will choose things well by comparing the products. It’s very convenient for audiences. However, some people don t support ads. Because there are too many ads and they may make people feel bored and unhappy. Some adsRead More Analysis of an Advertisement Essay1018 Words   |  5 PagesAnalysis of an Advertisement Every woman wants diamonds because they are beautiful, rare, and are a symbol of success. There is something about diamonds that make every woman want one. Diamonds make a woman feel bold, sophisticated, and powerful. Something magazine recently published a diamond ad for A Diamond Is Forever.Com. A Diamond Is Forever . Com is a website that does not sell diamonds, but displays all the new styles of diamonds and how to purchase or create the perfectRead More Analysis of an Advertisement Essay802 Words   |  4 PagesAnalysis of an Advertisement   Ã‚  Ã‚  Ã‚  Ã‚  We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use theirRead MoreAdvertisement Analysis: A Soft Sell Advertisement1435 Words   |  6 PagesAppealing to the audience The way that this advertisement is presented, it would be considered a soft sell. First off one idea behind a soft sell is that the brand is already established, and believe me Disney is already a well established company. There is so much happiness and positivity that is associated with Disney. It has been around for a long time and has grown exponentially world wide. Second the picture focuses mainly on the image of popular singer Taylor Swift, but she isnt just ordinaryRead MoreAnalysis of Advertisement Essay1069 Words   |  5 PagesAnalysis of Advertisement The first advert is of LOreal, is evidently publicizing an item for coloured hair. It is a famous and an eminent company, that aims to sell its wide range of products to women who are sophisticated, intellectual and interested in fashion, and who also probably have a high disposable income. The brand name takes up about 15% of the advert, which highlights its importance. LOREAL is written in large bold, block letters so as to familiarizeRead MoreAdvertisement Analysis Essay1129 Words   |  5 PagesAdvertisement Analysis Expenditure on UK television advertising in 2002 was  £3.7 billion. This comes as no surprise considering the overwhelming effect advertising can have on its audience. Adverts can have an effect on our subconscious by using different techniques such as offering us not just a product, but a lifestyle. They give us motivation to buy a product: Wearing this perfume will make you more attractive, eating this food will make you funnier, your childrenRead MoreAdvertisement Analysis Report4813 Words   |  20 PagesThis is a report prepared for MKT337 course on advertising analysis. The purpose of this report on Advertisement analysis is to thorough analyze of electronic, print, outdoor and direct mail ads and look for elements that tell the reader something about that specific product or service of the ads. The report is focused on these basics in order to present a clear argument on how these advertisements can influence people’s attitudes towards a certain object or idea, and then analyze them carefully